Mode Pilates
Empowerment through movement
Mode Pilates is more than a studio—it’s a sanctuary where movement meets self-expression. Designed to honor individuality, Mode creates space for you to embrace who you are and explore your unique path. Whether you’re feeling modern, playful, or daring, Mode Pilates invites you to define your existence on your own terms, one stretch and breath at a time.
Scope
Brand Identity
Social Media Design
Marketing Collateral
Collaborators
Videography: Ashleigh Larden
Photography: Sunstone Studio & Ashleigh Larden
Interior Design: Folk Studio
Who Is Mode Pilates?
Founded by the visionary Laura, Mode Pilates is a community that celebrates transformation, creativity, and personal growth. It’s a place where strength and elegance come together, empowering you to feel balanced, confident, and aligned in every way.
Our Approach
This thoughtful branding aligns with Mode’s modern, dynamic approach to Pilates, blending traditional principles with high-energy, functional fitness for a truly unique experience. Our partnership with Mode has allowed us to support this vision through cohesive branding, social media strategy, and marketing collateral.
The submark beautifully encapsulates the balance of strength and grace. Curvy lines suggest fluidity and femininity, while a bold mark conveys confidence and power. The ‘M’ design reflects the idea of a body in motion, symbolising the transformative journey each client undergoes through their practice at Mode.
The Brand in the Making
Building a brand that embodies strength, grace, and transformation was at the heart of our journey with Mode Pilates. The creation of the submark was pivotal—designed to reflect the studio’s ethos. The curvy lines symbolise fluidity and femininity, while the bold mark communicates confidence and power.
From there, the visual identity evolved to represent a body in motion, capturing the transformative journey Mode offers to its clients. Every detail, from the typography to the tone of voice, was crafted to align with the studio’s philosophy: a modern, dynamic approach to Pilates that fuses traditional principles with functional, high-energy fitness.This collaborative process with founder Laura has been one of creativity and growth, resulting in a brand that resonates deeply with their audience and invites them into a space of empowerment, elegance, and self-discovery.
The End Result
A visual identity and communication strategy that captures the heart of Mode Pilates. Through intentional design and messaging, we’ve created assets that resonate deeply with their vibrant community and amplify their vision. The brand now stands as a symbol of strength, grace, and the transformative power of movement.
Kind words from Laura
“I have loved every moment of working with Jess and the Sunstone team. Jess has many gifts and talents that go way beyond her incredible design skills. She truly takes time to understand and connect with the brand and people behind the business. I am so thankful to work with Jess on our rebrand and now some exciting ongoing projects. She is magical and so is her creative work.”
Laura Bullock - Founder