FIIT By Fab
At Sunstone Studio, we had the opportunity to collaborate with FIIT by Fab, a personal training brand focused on empowering individuals to reach their fitness goals. Our goal was to craft a visual identity that embodies strength, determination, and courage—traits that are essential to those on their fitness journey. We designed a brand identity that captures the energy and evolution of Fab's unique methodology while enhancing the brand's credibility and connection with its audience. From typography to dynamic design elements, every detail was created to reflect the power and motivation behind FIIT by Fab
Scope
Brand Strategy
Brand Identity
Marketing Collateral
Brand Photoshoot
Who Is FIIT by Fab?
FIIT by Fab is more than just a personal training business—it’s a fitness philosophy. Led by Fab, the brand inspires individuals to reach their goals through determination, consistency, and a tailored approach to fitness. Whether you’re looking to live a healthier lifestyle or boost your self-confidence, FIIT by Fab provides the tools, support, and motivation to help you achieve your personal best. With a focus on sustainable results and a positive mindset, FIIT by Fab aims to make every journey unique and empowering.
Our Approach
Our challenge was to create a visual identity that communicates the brand's core values: strength, courage, and growth. The design incorporates triangular shapes within the typography to symbolize movement, dynamism, and progression—visual cues of the evolution clients experience through their fitness journey. The bold use of capital letters adds a sense of confidence and attitude, reinforcing the empowering message of FIIT by Fab. By infusing these elements into the visual identity, we helped establish a brand that not only resonates with its audience but also strengthens trust and credibility within the fitness community.
The Brand in the Making
The process began by grounding the design in the brand’s ethos: empowerment through hard work and dedication. We carefully selected typography that reflects the dynamic nature of the brand, with angled elements to convey movement and strength. The color palette was chosen to complement the boldness of the brand, with contrasting tones that evoke energy and drive. Every design choice was made to create a lasting impression and encourage individuals to push past their limits, knowing that FIIT by Fab will be there to support their journey every step of the way.
The End Result
The fresh visual identity for FIIT by Fab has successfully captured the essence of the brand—strength, determination, and growth. The new look has elevated the brand’s presence, making it resonate with its target audience of individuals committed to transforming their fitness journey. The dynamic typography and bold design elements reflect the energy and attitude of the brand, inspiring clients to embrace their own evolution. With this revitalized identity, FIIT by Fab is better positioned to continue empowering individuals, establishing itself as a trusted and motivating force in the fitness community. The brand now communicates its core values clearly and confidently, further solidifying its credibility and connection with its audience.
Kind Words from FIIT By Fab
It’s been an absolute proviladge to work with Jess to bring my vision and brand to life. Building a business from scratch during a pandemic has it’s challenges but with Jess’s expertise, creativity and endless support it has made it into such an exciting venture to embark on. I’m so proud of the branding jess has created, her approach is holistic and comprehensive, leaving no page unturned. Thank you to Jess for bringing my Personal Training business ‘FIIT By Fab’ to life and going above and beyond to create a vision I’ve had for years, that’s now perfected and ready for launch.
Fabrizio Terlizzi - Founder