Ellie Bobbie
Editorial. Cinematic. Intentionally Elevated.
Working with Ellie on this brand evolution was something truly special. This was not just a refresh — it was a considered pivot into the next chapter of her creative world. Together, we refined her brand to reflect where her work is heading: more editorial, more cinematic, and quietly high-end.
Scope
Brand Strategy
Brand Identity
Website
Photographer: Ellie Bobbie
Who Is Ellie Bobbie?
Ellie Bobbie is an Australian-based fashion photographer and brand videographer living on the Northern Beaches of Sydney. Her work is rooted in storytelling and atmosphere, spanning both stills and motion.
She doesn’t simply capture moments - she shapes visual worlds. Each frame feels intimate, refined and deeply considered, balancing softness with cinematic depth. Her clients span fashion, lifestyle and brand campaigns, drawn to her ability to create imagery that feels both elevated and emotionally resonant.
Our Approach
At Sunstone Studio, our role was to ensure Ellie’s brand presence matched the sophistication of her evolving body of work. We began by repositioning the brand through strategy, identifying the need for a more editorial and premium visual language. From there, we developed a refined identity system designed to feel timeless, confident and quietly distinctive.
The typography became the hero. A high-end serif wordmark anchors the brand, bringing structure and authority, while a beautifully customised type treatment introduces subtle uniqueness. To soften the system, we created an elegant script monogram - a delicate signature that adds personality and warmth without compromising the elevated feel.
The website experience was designed to let the work breathe - clean, minimal and image-led, allowing Ellie’s photography to take centre stage.
The Brand in the Making
This evolution was all about restraint and intention.
Every design decision was made to support Ellie’s imagery rather than compete with it. We leaned into generous white space, refined typography and a muted, editorial tone that mirrors the feeling of her work.
The identity balances duality - strong yet soft, modern yet timeless - positioning Ellie confidently within the premium fashion and brand space..
The End Result
A brand that feels unmistakably aligned with Ellie’s next chapter.
Elevated. Cinematic. Enduring.
Ellie Bobbie now shows up with a visual presence that matches the depth and sophistication of her work - attracting higher-end clients and creating a cohesive foundation for her continued growth.
Kind Words from Ellie
I recently worked with Sunstone Studio on a full rebrand (website and logo) and honestly WOW! I can’t stop looking at it. It’s beyond anything I imagined.
Jess didn’t just focus on what I liked visually but she really took the time to understand where I’m heading and what this next chapter of my business looks like. I was already obsessed with her work before we started, but seeing how much care and creativity she puts into everything completely blew me away. You can feel it in every interaction and detail.
Her process is beautiful to watch and strategy led, so every decision has intention. It’s not just about aesthetics, it's built to grow with you and your business.
Her presence is calm, confident, and so easy to work with. From the start the whole process felt clear, supportive, and never overwhelming. That kind of energy makes a huge difference when you’re reworking something as personal as your brand.
If you’re thinking about working with Jess, definitely do it! She doesn’t just design brands, she really holds space for them to grow.