Billie 11:11
Billie 11:11 is a certified sustainable incense brand from Australia, created to inspire mindful living and inner peace. Each handcrafted product encourages moments of reflection, helping you clear your mind, reconnect with yourself, and align with your truest intentions. The name, inspired by the founder’s daughter and the serendipitous power of 11:11, serves as a subtle reminder of hope, synchronicity, and the magic we can create within our own lives.
Scope
Brand Strategy
Brand Identity
Packaging
Website
Who Is Billie 11:11?
Billie 11:11 embodies a deep commitment to sustainability and spiritual connection. Designed for those seeking balance and mindfulness, this brand offers more than incense—it offers a gateway to grounding moments and intentional living. With sustainability at its core, every detail of Billie 11:11 reflects its values, from the premium incense to the eco-conscious packaging.
Our Approach
The challenge: Our collaboration with Billie 11:11 centered on creating an elevated, meaningful brand experience. Through thoughtful design, we crafted branding assets and packaging that harmonize with the brand's essence. The use of recycled materials not only aligns with its sustainability promise but also reinforces the emotional connection with its audience.
The End Result
A visually cohesive and emotionally resonant brand identity that invites mindfulness at every touchpoint. The packaging design enhances the product's purpose, encouraging users to pause, reflect, and connect. Billie 11:11 now stands as a beacon of intention and sustainability, offering a peaceful, aligned experience for its community.