Home Green Greenhouse
Where wild beauty meets serene sanctuary
Home Grown Greenhouse is a labor of love, founded by sisters Tracey and Tina, whose shared passion for plants and creative potting solutions stems from generations of gardening wisdom. Their mission is to cultivate unique, beautiful flora and provide plant lovers with one-of-a-kind offerings, from hanging plants to rare and distinctive varieties. Each creation is a testament to their commitment to bringing a sense of growth, renewal, and natural beauty into every space.
Scope
Brand Identity + Development
Brand Collateral
Social Media Design
Who Is Home Grown Greenhouse?
Home Grown Greenhouse is a family-driven brand deeply rooted in the joy of gardening. Tracey and Tina are more than plant enthusiasts—they are curators of nature’s artistry, offering products that inspire a connection to the earth while creating tranquil sanctuaries. Whether you're a seasoned gardener or new to the plant world, Home Grown Greenhouse invites you to escape into the wild beauty of flora.
Our Approach
The brand identity for Home Grown Greenhouse was designed to reflect its harmonious blend of wildness and sanctuary. Soft, neutral color palettes set a calm and grounding tone, while approachable yet stylish typography captures the brand’s inviting and creative spirit. Inspired by misty, lush environments, the visuals evoke feelings of growth, renewal, and the serene beauty of nature brought indoors.
The Brand in the Making
In crafting the Home Grown Greenhouse identity, we embraced the essence of generational gardening traditions while incorporating a modern touch. The delicate balance of earthy tones, subtle textures, and thoughtfully curated typography captures the feeling of stepping into a lush greenhouse—wild yet soothing, inspiring yet grounded. The brand’s visuals create an emotional connection, inviting plant lovers to explore, grow, and find peace within their own green sanctuaries.
The End Result
A cohesive and emotionally resonant brand identity that celebrates the beauty of nature and the joy of growth. Home Grown Greenhouse’s new look captures the essence of its offerings—rare, beautiful plants displayed with care and creativity. The brand now stands as a haven for plant lovers, offering not just products but an experience of tranquility, renewal, and connection to nature.
Kind Words from Home Grown
“Jess at Sunstone Studio has given us such a beautifully collated, meaningful brand identity that reflects who we are and speaks to our audience. We are so happy with the outcome and direction of our new branding, and we couldn’t have done this without Jess’ guidance.”
Tracy & Tina - Co-Founders